“A mother is someone who knows you the best and loves you the most”.
Coming close to the era of AI, the above phrase has become half true. The devices you use are changing the way you think, the way you perform and the way you live. In the world of search engines “words once said cannot be undone” or going more deep “things once done can never be undone”. Yes, you can train your devices or search engines to give you the results that best suit you but you cannot un-do what it records.
Google for instance is the most popular and highly used search-engine all over the world. Google creates a world of its own for every user. For example if there are 6 Billion Google users, there are 6 billion different world’s created by Google. It is personalised, targeted and positioned completely to you and only you.
Google records your searches, records your voice, stores your photos, stores your videos, stores your schedule (tracked by planners and calendars online), reads your mails, records your calls, transcripts your messages, tracks your schedules, knows when you sleep and when do you wake-up (alarms).
Based on your behaviour if it is regular, Google knows when you are hungry, when you are partying and when you are at work.
Here Is A Piece Of Proof As Said By Daily Mail – UK
“Mobile phones are beginning to group together your photos by category.
Using smart data recognition technology, Apple and Android devices can see exactly what's in your images.
They can categorise the photos in groups such as 'dog', 'food' and 'sunglasses'.
But now, some users have been shocked to learn that these group extend to more intimate categories, such as 'brassiere'.”
Yes, this is the level of details that a search engine can record. It wants to know when you are hungry so that you can see a food delivery ad at that particular time, it wants to know when are you planning to party so that it can show ads of different parties in town, it wants to know where you are travelling so that it can customise the results based on the location.
You book a flight/bus/train ticket online and Google has the potential to take care of everything else. For example you book a ticket from Bangalore to Mumbai:
· On the way to catch your flight it shows you where can you stay at Mumbai.
· Once you land in Mumbai it shows ads of various cab aggregators.
· On the way to your hotel room it shows you ads of restaurants where you can eat or drink.
· And the plan goes on for your entire stay and it records your behaviour and data at each and every moment.
Your mother may not know what dish you like, but Google tells you what is the dish you ordered the most. Your mother may know when exactly you feel sleepy, but Google knows when exactly you sleep. You can lie to your mother that you are at a particular place but Google knows which city? Which area? Which lane? Your are in and probably whose place and with whom. At throw of a stone I can say that Google has the potential to say whom you are F***ing tonight.
The kind of customisation achieved today is that Google can read your feelings. (Keywords is not the only way to approach Google. You can tell it what you feel and it will help you)
· You type “I am Hungry”- It shows you what food and where you can order.
· You type “I am bored”- It shows you a list of movies that you can watch near you.
Coming back to the phrase which is half true “A mother is someone who knows you the best and loves you the most”.
Mother surely loves you the most but she does not know you the best anymore. Its Google Who Has Replaced!